How To Promote Your Music Effectively On Social Media

Written by on January 15, 2022

How To Promote Your Music Effectively On Social Media

Building your presence across multiple platforms can do wonders for your exponential growth in popularity and influence. With the advent of more modern platforms like Instagram and Tik Tok, it’s in your best interest to build your presence across the board. Whether you’re promoting your music on Soundcloud, YouTube, Apple Music, or Spotify, it’s important to understand that your presence on these services must be maintained just like your presence on Instagram or TikTok. Make sure you’re ready to promote how your music on YouTube can help you access a better channel.

You can pay to show your ad to millions of random people on the internet and hope some of them will like your music. If your goal is to get your music heard by as many people as possible and get your Spotify streaming traffic soaring, ads will get you there…but only if you keep paying for it. However, there is a right way and a wrong way to advertise on paid social media, and in order to stand out among all the musicians, you need to come up with a well-designed strategy.

Don’t get us wrong, social media music marketing can be tricky, especially if you’re promoting yourself. The biggest mistake musicians make when promoting their music is using social media as a portfolio of their work. Considering how to promote your music on Instagram can be tricky because of the fickle algorithms and the speed at which social media moves first, the frequent hype is totally fair game. Of course, there are other ways you can promote your music on Instagram, but as you can see, Instagram can be a very versatile platform that allows more people to see your work and, most importantly, connect with your fans (and potential fans) in both directions.

Instagram users often use hashtags to find new content, places, and artists/musicians. The Instagram algorithm uses hashtags to recommend content to its users based on their past shares and likes. If you already have an early fan base, you can post your content on social media with additional reach using hashtags if you post on sites like Twitter and Instagram. Also, don’t forget to spice up your post with images or videos and use new music hashtags to make it more engaging.

Tell about your studio experience that day, share photos of the mix, or post a short trailer for the song. If you’re on tour, take a photo of the location or share a short or audience photo.

You can create your own short videos, but make sure you also post your music on TikTok so it can be used as audio snippets. Embedded YouTube videos can also be added to your website, a website that promotes your music (such as online media, blogs, or club websites), or other platforms.

Your social media should be where you post short videos of yourself in action, whether it’s footage from a recent show, behind-the-scenes footage, or videos of you practicing your new hook in your bedroom. Once you manage to post snippets of your song on TikTok and they end up on someone’s For You page, there’s a huge chance your social music could turn into a viral TikTok sound (if it’s catchy enough).

Now that the majority of the world’s population is avidly using at least one social media channel, the importance of social media as a tool to promote your music and you as an artist is more important than ever. In 2022, your social media channels are the primary way to promote your music, your brand, and yourself as an artist. As a musician, marketing your music should be your top priority.

Instagram is no exception, and by turning your Instagram account into a business account, you can now invest in Instagram ads to reach a wider audience and gain new followers.


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