How To Build Your Email List As A Musician
Any digital marketer with a half brain will tell you that the first place to start when growing a business is to create an email list. In this article, we’ll explain why mailing lists are critical to your music marketing strategy and show you how to get the most out of them.
Email marketing can be even more effective than social media, which is why building an email list is so important. Email marketing is very important because it gives you full access to your fans where you can communicate with them directly. It’s is an effective way to promote your brand, announce new releases, tour dates, merchandise, music videos, and other important news. It also is the perfect way to turn listeners into loyal and enthusiastic fans who will support your albums year after year.
Offer something in exchange for an email address. Most email marketing programs, like ListBaby, will let you offer fans a free download once they join your list. Trading someone’s email address for a free gift often helps add people to your list. The best way to get people to join your email list is to offer them something of value in return. When you write an email, even if people know they’re on a mailing list, there are a number of ways you can email them, make them feel like you’re writing it alone, and you can really grow and maintain those relationships. Turn them from a subscriber to a fan, to a superfan, to a customer who protects you on their social sites.
Once you’ve got your list, you can email your fans to their personal email addresses. If you distribute your music on Bandcamp, when fans buy or subscribe to you, they will automatically choose to add their email address to your mailing list.
Before you start collecting fan emails, you need a way to manage and keep track of all your fan email addresses. Usually, you’ll need to collect people’s names and email addresses at a minimum, but you can also get their phone numbers, city of residence (useful for when you just want to reach fans who live in a certain area), and more Is it? You might find something related. It’s important to know your followers so you can tailor the content of your emails to their needs.
In order to provide professional service to your fans, you need to use email marketing platforms to organize listings, keep track of who has been sent, and help you compose visually appealing emails. However, I will show you how to start collecting emails from your fans, how to build and build your email list with one of the best email services, and more. Sure, you want your list to be legitimate and to actually have people genuinely interested in your music, but don’t be afraid to get creative and try new ways to get more emails.
Before you start building a huge email list, make sure you think about what you want to say to new members of your list and how you want to strengthen existing communications, and that will take time. Once you start using your mailing list, you also need to think about how you will send bulk emails to your audience. However, the first step to building the foundation for your mailing list is to make a list of everyone you already know and send them an email specifically asking for their permission to join your mailing list.
Email marketing is the best way to build relationships with your fans. Email is personal, more personal than social media. Once you’ve established direct communication with fans and built a real relationship with your list (this doesn’t mean you’ll be sending out “broadcasts” via email, this means real exchanges when you reply to people who respond to your messages, and every time. A great e-mailing list and a well-thought-out marketing campaign can make a huge impact on your career as a musician.