7 Killer Tips To Build A Fan Base For Your Music In 2020

Written by on June 19, 2020

If you’re wondering how to build a fan base, you’ve come to the right place. Here, we’ve laid out 7 effective tips that are sure to increase your brand awareness and get those die-hard fans pouring in!

Where To Begin?

It’s imperative to build a loyal fan base if you plan to reach success as a musician. Talent will only get you to a certain level and truth be told it’s only 10% of the work. The bulk of your work will have to do with marketing/branding, fan engagement, and other business moves.

Let’s check out 7 surefire ways to explode your fan base in 2020:

Branding

First things first, you have to know what your brand is. Your brand and your brand narrative will influence the moves and career decisions you make. It will also dictate how you present yourself both in person and on the internet, becoming a crucial part of the way you interact with your fans. Don’t forget, your brand isn’t just the music you make, but also your style and what you stand for as a musician.

It’s essential to have a vision about where you see your career moving towards. Without a plan, you won’t know where to start or where to even go for that matter. Take the time to figure out your niche (then your sub-niche), develop your artistry, and discover what’s unique about your story. It’ll be much easier to build your brand identity once these things are in place.

Music Discovery Websites

Industry tastemakers as well as music fans are constantly scouring music discovery websites, looking to find the next big thing first. These websites make it a lot easier to win over new fans, and some even provide the tools to help you get discovered by record labels, music bloggers, Spotify playlist curators, and more!

Some music discovery websites you should check out are Artist Republik (one of our favorites), Hype Machine, Noisetrade, Bandcamp, Soundcloud, ReverbNation, and Pitchfork. Some of these even allow you to sell your music, view important analytics, and much more.

Spotify Playlist Placements

One of the biggest music streaming platforms, Spotify, is a phenomenal place to grow and monetize a fan base.

Curated playlists are how most listeners discover new music, so getting your music featured on Spotify playlists can be an extremely effective way to gain new fans.

Click here to get your music placed on Spotify playlists today!

Music Blog Appearances

One of the biggest obstacles that stand in the way of musicians reaching success is getting people to listen to your music. A foolproof way to promote your music and capture new fans is to get your music featured on music blogs.

Not only do blog features increase your exposure, but they also establish the credibility you need and open new doors for you. It can be hard to get featured on blogs with so many emerging artists out there. But we’ve made it easy so, click here if you need a blog feature that can get you in front of the right audience(s).

Perform Live

Playing live shows is hands down one of the best ways to reach new audiences and make real connections with your potential fans. Performing live can be a powerful asset in your arsenal because your fans get to truly experience your music.

But every plan needs an effective strategy. For example, if you perform too often at the same venue, you risk your live show losing value to the fans. Make them look forward to coming to see you perform live. It’s also a good idea to promote your shows on websites like Bandsintown or Songkick, email your list, and even create and drive traffic to Facebook events.

Another great way to gain fans at live shows is to play with bigger artists. They already draw the crowd in, so all that’s left for you to do is to show up and show out! Always be networking with new artists and venues; that’s essential. And don’t forget to engage with the audience after your set!

Upload Videos

We’d argue that videos are one of the top three ways to promote your music and gain a fan base. And websites like YouTube can be crucial to a musician’s success in this day and age.

Videos provide you with a different way to interact with your fans, and can be repurposed in many ways to use as micro-content later. Here are a few ideas that you’re free to run with: official music videos, lyric videos, remixes/cover songs, live streaming, quick updates, interviews, and more! You could even just create video playlists to share with your fans!

Ethically Steal Similar Artists’ Fans

Always be looking to leverage the audience and fans of other musicians, venues, and brands that align with you as an artist. Be open to collaborating with other artists and playing at venues that are normally packed. Don’t try to fix what isn’t broken. Leveraging the audiences that are already there can help you gain a fan base quicker than most.

Conclusion

These methods are tried and tested, so implementing these will increase your fan base in no time. It’s imperative that you frequently keep your audience engaged if you want to maintain and grow your fan base. Also, as you’ve most likely heard a million times, consistency and dedication are both key to breaking out of all the noise. Give your fans something to look forward to, but be creative with it. Think outside of the box, but more importantly have fun!


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